Hi, this is JZ, an Art Director and Graphic Designer specialising in brand identity, motion and design. Over the past ten years, I've collaborated with clients of all scale, across industries including F&B, technology, and finance. Here's a selection of my commercial work.
RealVantage
Brand Identity
Client: RealVantage
Agency: &Larry
RealVantage is a global real estate co-investing platform enabling fractional access to institutional-grade opportunities. We partnered with the team to refresh their identity, clarifying their proposition, elevating their presence, and realigning the brand with its deeper purpose.
Elite Partners Group
Brand Identity
Client: Elite Partners Group
Agency: &Larry
Founded in 2017, Elite Partners Capital aimed to provide clients in Asia access to alternative real estate investment opportunities in the Pan-European region. In 2019, the firm extended its offerings into securities through an equity fund focused on fundamentals and long-term intrinsic value.
We were tasked with creating a future-ready identity system that can support new sub-brands, products, and expansions while preserving the essence of the brand. The refreshed brandmark simplifies and modernises the identity through a refined, timeless expression. At its core is a crowned “E” emblem, symbolising excellence, leadership and aspiration, while serving as a scalable asset across future brand applications.
Documentation in progress
PetCubes
Brand Identity and Packaging Design
Client: PetCubes
Agency: ACRE Design
PetCubes is a brand that does human-grade fresh dog meals—a healthier, more nutritious alternative to kibbles. After establishing itself as a market leader, they wanted to update the brand with a younger, fresh look.
The new logo retains the familiarity of the original, featuring the founder’s dog Champagne over a rounded square. The packaging sleeves were updated to appeal to a younger demographic with its vibrant colours and illustrations. The new scheme also effectively helps the consumer navigate over 20 different products across three categories.
Godmama
Brand Identity
Client: Godmama
Godmama is built on the belief that food plays the important role of bringing people together in a way that goes beyond just satiating appetites. Founded by Christina Keilthy, the name draws from the two women who shaped her culinary world: her Godma and her Mama. The brand's spirit is one of open invitation, welcoming everyone to pull up a chair at the family table.
The identity was developed through a series of brand workshops and food tastings. At the heart of the visual language is a brandmark that fuses a signature "g" stamp with the intricate geometry of traditional Peranakan tiles. This visual system was then extended consistently across all brand touchpoints, creating a world that is warm, storied, and unmistakably Godmama.
Documentation in progress
Google Cloud 5th Anniversary
Brand Identity
Client: Google
Agency: VILLAINS
Visual identity for Google Cloud 5th Anniversary Digital Event held in Singapore representing Singapore, A.I., Data and Sustainability.
Urban Solutions
Illustration, Editorial
Client: Centre for Liveable Cities (CLC)
Agency: GREEN HOUSE DESIGN + COMMUNICATIONS
Double-page spread illustration for Urban Solutions Issue 17, published by the Centre for Liveable Cities (CLC).
I was responsible for the art direction, planning, design, and illustration of this feature, creating a highly detailed panoramic vision of Singapore's climate-resilient future.
The double-page spread brings together over 28 key initiatives that form part of Singapore's long-term strategy to adapt to climate change, strengthen urban resilience, and contribute to the global transition towards a low-carbon future.
LearnX: Explained in 3 Minutes
Art Direction, Illustration, Motion Design
Client: NLB Singapore
Agency: ALICE
NLB Singapore presents LearnX: Explained in 3 Minutes, a series of topic explainer videos where we break down complex concepts into bite-sized takeaways for all. Zooming into Singapore, find out how these concepts are weaved into our everyday lives through references to local history, policies, initiatives and more.
Together with ALICE, I was involved in this project in various capacities, including art direction, illustration, storyboard, and motion design.
MO BAR
Brand Identity and Menu Design
Client: Mandarin Oriental Singapore
Agency: ACRE Design
Awards: Creative Circe Awards (GONG) 2019
Bronze: Printed Communication Design
Bronze: Design Craft - Art Direction
MO BAR is a concept located at Mandarin Oriental, Singapore. Inspired by the Pacific Ocean and rich culture of Asia’s ports, MO BAR presents a new experience to celebrate the flavours and aromas of the region.
The logo is formed by an elegant arrangement of the letters “MO”, inspired by themes of light and shadow on celestial bodies. The menu is formatted in a handy booklet, highlighting the fourteen speciality cocktails developed exclusively by the bar.
Contact
Achievements
Creative Circle Awards (GONG) 2019
"MO Bar Vol. 1 Menu"
Agency: ACRE Design
2 Bronze
Press
RADII, 2025
MSNews, 2025
Zaobao, 2024
FEMALE, 2024
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Work Experience
Freelance
Present
&Larry
Art Director
2024 - 2026
Yellow Octopus
Art Director
2023 - 2024
ACRE Design
Senior Designer
2017 - 2019
BreadTalk Group, R&D Dept.
Graphic Designer
2015 - 2017
Blue Beetle Design
Design Intern
2012
Selected Exhibitions & Art Fairs
2026 — Toxoplasmosis, Tokonoma, Singapore
2025 — TOKONOMA-RKET, Tokonoma, Singapore
2025 — The More We Get Together, 10 Square Gallery, Singapore
2025 — OFFSITE Creators Market, Design Pavilion @ *SCAPE, Singapore
2023 — Let's Play Ball!, Knuckles & Notch, Singapore
2022 — Happy House, Tanjong Pagar Distripark, Singapore
2021 — Singapore Writers Festival, Singapore
2019 — KULT: From the Streets of Singapore (Vol. 2), Aliwal Urban Arts Festival, Singapore
2018 — KULT: SIN CITY, Culture Cartel, Singapore
2018 — Signs on the Loose 2, Sentosa, Singapore
2017 — NOISE × GIF Fest 2017, Blk 7 Gillman Barracks, Singapore
2017 — A Majestic Playground, New Majestic Hotel, Singapore
2017 — OUTSIDER Fashion Art Festival, Singapore
Talks & Speaking Engagements
2025 — Speaker (as Highnunchicken), Stranger Conversation, Singapore
2021 — Speaker (as Highnunchicken), Singapore Writers Festival, Singapore
Professional Appointments
2026 — Juror (as Highnunchicken), #PiakPiakPlace Insta-Comic Competition