RealVantage is a global real estate co-investing platform enabling fractional access to institutional-grade opportunities. We partnered with the team to refresh their identity, clarifying their proposition, elevating their presence, and realigning the brand with its deeper purpose.
RealVantage
Brand Identity
Brandmark: Before and after
The brand symbol design is built on the initials R and V, shaped through a system of building blocks that express focus, structure, and growth. This is paired with ABC Diatype by Dinamo for the wordmark, bringing a contemporary and confident tone to the overall identity.
We retained and evolved their existing brand colours to preserve recognition among their customer base, refining the palette into Vantage Purple and Lumen Green—a more vibrant, digital-ready expression of wisdom and growth.
RealVantage Reserve
We extended the visual language to create a more elevated expression for RealVantage Reserve, an exclusive programme designed for top-tier investors, while maintaining a strong connection to the core brand.
Working from the same colour palette, we introduced more refined proportions and distinctive typographic pairings, creating a distinct yet cohesive identity that signals exclusivity without losing familiarity.
